Washing machines: Haier owners in China

Consumer Insights report

Washing machines: Haier owners in China

This report offers the reader a comprehensive overview of Haier owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Haier owners in China (''brand users'') against Chinese washing machine owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on washing machines: Haier owners in China

  • The share of washing machine owners owning Haier grew by 5 percentage points since 2021
  • 48% of Haier owners are Millennials
  • 54% of Haier owners are male
  • 77% of Haier owners have a college degree
  • Similar aspects of life are important to Haier owners and other washing machine owners

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