Washing machines: Electrolux owners in Brazil

Consumer Insights report

Washing machines: Electrolux owners in Brazil

This report offers the reader a comprehensive overview of Electrolux owners in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Electrolux owners in Brazil (''brand users'') against Brazilian washing machine owners in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on washing machines: Electrolux owners in Brazil

  • The share of washing machine owners owning Electrolux grew by 2 percentage points since Q1 of 2021
  • The age distribution of Electrolux owners and washing machine owners overall is fairly similar
  • 53% of Electrolux owners are female
  • The education level of Electrolux owners and washing machine owners are similar
  • An honest and respectable life is an important aspect of life for 62% of Electrolux owners

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