Washing machines: Cylinda owners in Sweden

Consumer Insights report

Washing machines: Cylinda owners in Sweden

This report offers the reader a comprehensive overview of Cylinda owners in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Cylinda owners in Sweden (''brand users'') against Swedish washing machine owners in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on washing machines: Cylinda owners in Sweden

  • Cylinda is more popular among Generation X than other washing machine brands
  • Cylinda is more popular among female washing machine owners than male washing machine owners
  • Cylinda has a larger share of owners with a medium household income than other washing machine brands
  • Washing machine owners in general and Cylinda owners specifically, live in similar type of communities
  • Safety and security is more important to Cylinda owners than to other washing machine owners

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