Online payment: WeChat Pay users in China

Consumer Insights report

Online payment: WeChat Pay users in China

This report offers the reader a comprehensive overview of WeChat Pay users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark WeChat Pay users in China (''brand users'') against Chinese online payment users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on online payment: WeChat Pay users in China

  • Like other online payment services, WeChat Pay has a high share of users that are Millennials
  • There is a fairly even split of male and female WeChat Pay users
  • Just like online payment users in general, WeChat Pay users are relatively unlikely to have a low income
  • WeChat Pay users and online payment users in general are relatively likely to live in megacities
  • Similar aspects of life are important to WeChat Pay users and other online payment users

Report this content
FURTHER REPORTS

Recommended and recent reports

  • Social commerce in the United States

Recommended statistics

You may also be interested in...

Statista report shop

Explore all Statista reports

We provide information on industries, companies, consumers, trends, countries, and politics, covering the latest and most important issues in a condensed format.

Statista report shop Go to reports
Contact

Get in touch with us. We are happy to help.

Meredith Alda
Sales Manager– Contact (United States)
Email
support@statista.com
Tel
+1 914 619-5895

Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Email
Tel
+65 6995 6959

Mon - Fri, 9am - 5pm (SGT)

Ayana Mizuno
Business Development Manager– Contact (Asia)
Email

Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Email
Tel
+44 (0)20 8189 7000

Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Email
Tel
+1 212 419-5774

Mon - Fri, 9am - 6pm (EST)