Online payment: WeChat Pay users in China

Consumer Insights report

Online payment: WeChat Pay users in China

This report offers the reader a comprehensive overview of WeChat Pay users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark WeChat Pay users in China (''brand users'') against Chinese online payment users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: WeChat Pay users in China

  • The share of online payment users using WeChat Pay declined by 2 percentage points since Q1 of 2021
  • Like other online payment services, WeChat Pay has a high share of users that are Millennials
  • 55% of WeChat Pay users are male
  • 80% of WeChat Pay users have a college degree
  • Similar aspects of life are important to WeChat Pay users and other online payment users

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