Online payment: UnionPay users in China

Consumer Insights report

Online payment: UnionPay users in China

This report offers the reader a comprehensive overview of UnionPay users in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark UnionPay users in China (''brand users'') against Chinese online payment users in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: UnionPay users in China

  • UnionPay is more popular among Millennials than other online payment services
  • There is a fairly even split of male and female UnionPay users
  • UnionPay has a smaller share of users with a low income than other online payment services
  • UnionPay users are more likely to live in megacities than online payment users in general
  • An honest and respectable life is more important to UnionPay users than to other online payment users

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