Online payment: Swish users in Sweden

Consumer Insights report

Online payment: Swish users in Sweden

This report offers the reader a comprehensive overview of Swish users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Swish users in Sweden (''brand users'') against Swedish online payment users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Swish users in Sweden

  • The share of online payment users using Swish declined by 7 percentage points since Q1 of 2021
  • The age distribution of Swish users and online payment users overall is fairly similar
  • There is a fairly even split of male and female Swish users
  • The education level of Swish users and online payment users are similar
  • Similar aspects of life are important to Swish users and other online payment users

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