Online payment: Mercado Pago users in Brazil

Consumer Insights report

Online payment: Mercado Pago users in Brazil

This report offers the reader a comprehensive overview of Mercado Pago users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Mercado Pago users in Brazil (''brand users'') against Brazilian online payment users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Mercado Pago users in Brazil

  • Mercado Pago is more popular among Millennials than other online payment services
  • 55% of Mercado Pago users are male
  • Mercado Pago has a larger share of users with a high income than other online payment services
  • Mercado Pago users are more likely to live in cities and urban areas than online payment users in general
  • Being successful is more important to Mercado Pago users than to other online payment users

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