Online payment: Klarna users in the Netherlands

Consumer Insights report

Online payment: Klarna users in the Netherlands

This report offers the reader a comprehensive overview of Klarna users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in the Netherlands (''brand users'') against Dutch online payment users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Klarna users in the Netherlands

  • Klarna has a high share of users that are Millennials compared to the total online population
  • Klarna is more popular among female online payment users than male online payment users
  • Just like online payment users in general, Klarna users are relatively unlikely to have a low income
  • 24% of Klarna users live in small towns
  • A happy relationship is an important aspect of life for 58% of Klarna users

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