Online payment: Klarna users in the Netherlands

Consumer Insights report

Online payment: Klarna users in the Netherlands

This report offers the reader a comprehensive overview of Klarna users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Klarna users in the Netherlands (''brand users'') against Dutch online payment users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Klarna users in the Netherlands

  • The share of online payment users using Klarna grew by 9 percentage points since 2021
  • Klarna is more popular among Millennials than other online payment services
  • Klarna is more popular among female online payment users than male online payment users
  • 41% of Klarna users have a technical or vocational education
  • A happy relationship is more important to Klarna users than to other online payment users

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