Online payment: Apple Pay users in Brazil

Consumer Insights report

Online payment: Apple Pay users in Brazil

This report offers the reader a comprehensive overview of Apple Pay users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple Pay users in Brazil (''brand users'') against Brazilian online payment users in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on online payment: Apple Pay users in Brazil

  • The share of online payment users using Apple Pay declined by 4 percentage points since Q3 of 2023
  • Apple Pay is more popular among Millennials than other online payment services
  • Compared to other online payment services, Apple Pay has a relatively high share of female users
  • 72% of Apple Pay users have a college degree
  • An honest and respectable life is less important to Apple Pay users than to other online payment users

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