Desktop PCs: Samsung owners in Brazil

Consumer Insights report

Desktop PCs: Samsung owners in Brazil

This report offers the reader a comprehensive overview of Samsung owners in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Samsung owners in Brazil (''brand users'') against Brazilian desktop PC owners in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on desktop PCs: Samsung owners in Brazil

  • Samsung has a high share of owners that are Millennials compared to the total online population
  • 55% of Samsung owners are male
  • Samsung has a larger share of owners with a high income than other desktop PC brands
  • Samsung owners are more likely to live in megacities than desktop PC owners in general
  • An honest and respectable life is less important to Samsung owners than to other desktop PC owners

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