Laptops: Microsoft owners in Australia

Selected insights on laptops: Microsoft owners in Australia

• Microsoft is more popular among Generation Z than other laptop brands
• There is a fairly even split of male and female Microsoft owners
• Microsoft has a larger share of owners with a high income than other laptop brands
• Microsoft owners are more likely to live in large cities than laptop owners in general
• Learning new things is more important to Microsoft owners than to other laptop owners

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors