Laptops: HP owners in South Africa

Consumer Insights report

Laptops: HP owners in South Africa

This report offers the reader a comprehensive overview of HP owners in South Africa: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HP owners in South Africa (''brand users'') against South African laptop owners in general (''category users''), and the overall South African consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on laptops: HP owners in South Africa

  • The age distribution of HP owners and laptop owners overall is fairly similar
  • There is a fairly even split of male and female HP owners
  • Compared to the average consumer, HP owners are more likely to have a high income
  • Laptop owners in general and HP owners specifically, live in similar type of communities
  • Safety and security is an important aspect of life for 43% of HP owners

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