Laptops: ASUS owners in Korea

Consumer Insights report

Laptops: ASUS owners in Korea

This report offers the reader a comprehensive overview of ASUS owners in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ASUS owners in Korea (''brand users'') against Korean laptop owners in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on laptops: ASUS owners in Korea

  • ASUS is more popular among Millennials than other laptop brands
  • 55% of ASUS owners are male
  • Consumers with a medium household income make up 36% of ASUS owners
  • ASUS owners are more likely to live in megacities than laptop owners in general
  • Social justice is more important to ASUS owners than to other laptop owners

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