Laptops: ASUS owners in Australia

Consumer Insights report

Laptops: ASUS owners in Australia

This report offers the reader a comprehensive overview of ASUS owners in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ASUS owners in Australia (''brand users'') against Australian laptop owners in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on laptops: ASUS owners in Australia

  • The age distribution of ASUS owners and laptop owners overall is fairly similar
  • ASUS is more popular among male laptop owners than female laptop owners
  • ASUS has a larger share of owners with a low income than other laptop brands
  • Laptop owners in general and ASUS owners specifically, live in similar type of communities
  • Being successful is more important to ASUS owners than to other laptop owners

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