Laptops: Apple / Mac owners in Mexico

Consumer Insights report

Laptops: Apple / Mac owners in Mexico

This report offers the reader a comprehensive overview of Apple / Mac owners in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple / Mac owners in Mexico (''brand users'') against Mexican laptop owners in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on laptops: Apple / Mac owners in Mexico

  • Like other laptop brands, Apple / Mac has a high share of owners that are Millennials
  • Compared to other laptop brands, Apple / Mac has a relatively high share of female owners
  • Apple / Mac has a larger share of owners with a high income than other laptop brands
  • Apple / Mac owners are more likely to live in megacities than laptop owners in general
  • Being successful is more important to Apple / Mac owners than to other laptop owners

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