Laptops: Apple / Mac owners in Korea

Consumer Insights report

Laptops: Apple / Mac owners in Korea

This report offers the reader a comprehensive overview of Apple / Mac owners in Korea: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple / Mac owners in Korea (''brand users'') against Korean laptop owners in general (''category users''), and the overall Korean consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on laptops: Apple / Mac owners in Korea

  • Apple / Mac is more popular among Millennials than other laptop brands
  • Apple / Mac is more popular among female laptop owners than male laptop owners
  • Apple / Mac has a larger share of owners with a high income than other laptop brands
  • Apple / Mac owners are more likely to live in megacities than the average consumer
  • Success and career advancement are relatively important to Apple / Mac owners

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