Laptops: Apple / Mac owners in China

Consumer Insights report

Laptops: Apple / Mac owners in China

This report offers the reader a comprehensive overview of Apple / Mac owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Apple / Mac owners in China (''brand users'') against Chinese laptop owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on laptops: Apple / Mac owners in China

  • Apple / Mac is more popular among Millennials than other laptop brands
  • Compared to other laptop brands, Apple / Mac has a relatively high share of female owners
  • Apple / Mac has a larger share of owners with a high income than other laptop brands
  • Apple / Mac owners are more likely to live in megacities than laptop owners in general
  • Safety and security is less important to Apple / Mac owners than to other laptop owners

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