Laptops: Acer owners in Brazil

Consumer Insights report

Laptops: Acer owners in Brazil

This report offers the reader a comprehensive overview of Acer owners in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Acer owners in Brazil (''brand users'') against Brazilian laptop owners in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on laptops: Acer owners in Brazil

  • The share of laptop owners owned Acer grew by 1 percentage points since Q1 of 2021
  • The age distribution of Acer owners and laptop owners overall is fairly similar
  • Acer has more male than female owners
  • A relatively high share of Acer owners have a college degree
  • A happy relationship is an important aspect of life for 46% of Acer owners

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