Tablets: ASUS owners in China

Consumer Insights report

Tablets: ASUS owners in China

This report offers the reader a comprehensive overview of ASUS owners in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark ASUS owners in China (''brand users'') against Chinese tablet owners in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on tablets: ASUS owners in China

  • ASUS is more popular among Generation X than other tablet brands
  • There is a fairly even split of male and female ASUS owners
  • ASUS has a larger share of owners with a high income than other tablet brands
  • 21% of ASUS owners live in large cities
  • Learning new things is more important to ASUS owners than to other tablet owners

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