Speakers: Bose owners in Sweden

Selected insights on speakers: Bose owners in Sweden

• Bose is more popular among Generation X than other speaker brands
• Bose is more popular among male owners of speakers than female owners of speakers
• Bose has a larger share of owners with a high income than other speaker brands
• Bose owners are more likely to live in large cities than owners of speakers in general
• Tradition is more important to Bose owners than to other owners of speakers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors