Airlines: Transavia customers in the Netherlands

Selected insights on airlines: Transavia customers in the Netherlands

• Transavia has a high share of customers that are part of Generation Z compared to the total online population
• Compared to other airlines, Transavia has a relatively high share of female customers
• Transavia has a smaller share of customers with a low income than other airlines
• Transavia customers and airline customers in general are relatively likely to live in large cities
• Being successful is less important to Transavia customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors