Airlines: Ryanair customers in Sweden

Selected insights on airlines: Ryanair customers in Sweden

• Ryanair has a high share of customers that are Millennials compared to the total online population
• Compared to other airlines, Ryanair has a relatively high share of female customers
• Ryanair has a larger share of customers with a low income than other airlines
• Ryanair customers are more likely to live in large cities than airline customers in general
• A happy relationship is more important to Ryanair customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors