Airlines: Qantas customers in Australia

Consumer Insights report

Airlines: Qantas customers in Australia

This report offers the reader a comprehensive overview of Qantas customers in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Qantas customers in Australia (''brand users'') against Australian airline customers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on airlines: Qantas customers in Australia

  • The age distribution of Qantas customers and airline customers overall is fairly similar
  • 53% of Qantas customers are male
  • Qantas has a larger share of customers with a high income than other airlines
  • 22% of Qantas customers live in cities with over 1 million inhabitants
  • Similar aspects of life are important to Qantas customers and other airline customers

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