Airlines: Gol customers in Brazil

Consumer Insights report

Airlines: Gol customers in Brazil

This report offers the reader a comprehensive overview of Gol customers in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Gol customers in Brazil (''brand users'') against Brazilian airline customers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on airlines: Gol customers in Brazil

  • Gol is more popular among Millennials than other airlines
  • 54% of Gol customers are male
  • Gol has a larger share of customers with a high income than other airlines
  • Gol customers and airline customers in general are relatively likely to live in megacities
  • A happy relationship is an important aspect of life for 45% of Gol customers

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