Airlines: Cathay Pacific customers in China

Consumer Insights report

Airlines: Cathay Pacific customers in China

This report offers the reader a comprehensive overview of Cathay Pacific customers in China: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Cathay Pacific customers in China (''brand users'') against Chinese airline customers in general (''category users''), and the overall Chinese consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on airlines: Cathay Pacific customers in China

  • The share of airline customers using Cathay Pacific grew by 1 percentage points since Q1 of 2021
  • Cathay Pacific has a high share of customers that are Millennials compared to the total online population
  • Cathay Pacific is more popular among female airline customers than male airline customers
  • 12% of Cathay Pacific customers have a doctoral degree
  • Safety and security is less important to Cathay Pacific customers than to other airline customers

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