Airlines: Asiana Airlines customers in Korea

Selected insights on airlines: Asiana Airlines customers in Korea

• Like other airlines, Asiana Airlines has a high share of customers that are Millennials
• 53% of Asiana Airlines customers are male
• Just like airline customers in general, Asiana Airlines customers are relatively unlikely to have a low income
• Airline customers in general and Asiana Airlines customers specifically, live in similar type of communities
• Career advancement is more important to Asiana Airlines customers than to other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors