Airlines: Air India customers in India

Selected insights on airlines: Air India customers in India

• Like other airlines, Air India has a high share of customers that are Millennials
• Air India has more male than female customers
• Just like airline customers in general, Air India customers are relatively unlikely to have a low income
• Air India customers and airline customers in general are relatively likely to live in megacities
• Similar aspects of life are important to Air India customers and other airline customers

Overview

• Introduction

• Brand usage
• Key insights

• Generations
• Gender
• Education
• Income
• Household classification
• Type of community
• LGBTQ+

• Life values
• Main interests
• Hobbies & leisure activities
• Sports activities
• Sports followed

• Attitudes towards personal finances
• Innovation adoption
• Challenges facing the country
• Politics

• Social media usage
• Media usage by channel
• Digital advertising touchpoints
• Non-digital advertising touchpoints

• Consumer Insights Global survey
• Authors