Social media: X (Twitter) users in the Netherlands

Consumer Insights report

Social media: X (Twitter) users in the Netherlands

This report offers the reader a comprehensive overview of X (Twitter) users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark X (Twitter) users in the Netherlands (''brand users'') against Dutch social media users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on social media: X (Twitter) users in the Netherlands

  • X (Twitter) is more popular among Millennials than other social networks
  • X (Twitter) is more popular among male social media users than female social media users
  • X (Twitter) has a larger share of users with a high income than other social networks
  • X (Twitter) users are more likely to live in large cities than social media users in general
  • Being successful is more important to X (Twitter) users than to other social media users

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