Consumer Insights report
This report offers the reader a comprehensive overview of TikTok users in Sweden: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TikTok users in Sweden (''brand users'') against Swedish social media users in general (''category users''), and the overall Swedish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.
Selected insights on social media: TikTok users in Sweden
Overview
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