Social media: TikTok users in Mexico

Consumer Insights report

Social media: TikTok users in Mexico

This report offers the reader a comprehensive overview of TikTok users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TikTok users in Mexico (''brand users'') against Mexican social media users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on social media: TikTok users in Mexico

  • 38% of TikTok users are Millennials
  • 55% of TikTok users are female
  • TikTok users have a similar income distribution as social media users in general
  • Social media users in general and TikTok users specifically, live in similar type of communities
  • Similar aspects of life are important to TikTok users and other social media users

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