Social media: Snapchat users in the Netherlands

Consumer Insights report

Social media: Snapchat users in the Netherlands

This report offers the reader a comprehensive overview of Snapchat users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Snapchat users in the Netherlands (''brand users'') against Dutch social media users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on social media: Snapchat users in the Netherlands

  • Snapchat is more popular among Generation Z than other social networks
  • Compared to other social networks, Snapchat has a relatively high share of female users
  • Snapchat users have a similar income distribution as social media users in general
  • 27% of Snapchat users live in small towns
  • Success and career advancement are relatively important to Snapchat users

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