Social media: Facebook users in the Netherlands

Consumer Insights report

Social media: Facebook users in the Netherlands

This report offers the reader a comprehensive overview of Facebook users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Facebook users in the Netherlands (''brand users'') against Dutch social media users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on social media: Facebook users in the Netherlands

  • 36% of Facebook users are part of Generation X
  • 54% of Facebook users are female
  • Facebook users have a similar income distribution as social media users in general
  • Social media users in general and Facebook users specifically, live in similar type of communities
  • Similar aspects of life are important to Facebook users and other social media users

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