Video-on-demand: Ziggo Go users in the Netherlands

Consumer Insights report

Video-on-demand: Ziggo Go users in the Netherlands

This report offers the reader a comprehensive overview of Ziggo Go users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Ziggo Go users in the Netherlands (''brand users'') against Dutch video-on-demand users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video-on-demand: Ziggo Go users in the Netherlands

  • Ziggo Go has a high share of users that are part of Generation Z compared to the total online population
  • Ziggo Go has more male than female users
  • Ziggo Go has a larger share of users with a high income than other video-on-demand services
  • Video-on-demand users in general and Ziggo Go users specifically, live in a similar type of communitiy
  • Making their own decisions is less important to Ziggo Go users than to other video-on-demand users

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