Video-on-demand: TVP VOD users in Poland

Consumer Insights report

Video-on-demand: TVP VOD users in Poland

This report offers the reader a comprehensive overview of TVP VOD users in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark TVP VOD users in Poland (''brand users'') against Polish video-on-demand users in general (''category users''), and the overall Polish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on video-on-demand: TVP VOD users in Poland

  • TVP VOD is more popular among Generation X than other video-on-demand services
  • There is a fairly even split of male and female TVP VOD users
  • TVP VOD has a smaller share of users with a low income compared to other video-on-demand services
  • TVP VOD users are more likely to live in cities with over 1 million inhabitants than video-on-demand users in general
  • An honest and respectable life is less important to TVP VOD users than to other video-on-demand users

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