Video-on-demand: Eros Now users in India

Consumer Insights report

Video-on-demand: Eros Now users in India

This report offers the reader a comprehensive overview of Eros Now users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Eros Now users in India (''brand users'') against Indian video-on-demand users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: Eros Now users in India

  • Eros Now is more popular among Millennials than other video-on-demand services
  • Eros Now has more male than female users
  • Eros Now has a larger share of users with a high income than other video-on-demand services
  • Eros Now users are more likely to live in megacities than video-on-demand users in general
  • Having a good time is less important to Eros Now users than to other video-on-demand users

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