Video-on-demand: CDA Premium users in Poland

Consumer Insights report

Video-on-demand: CDA Premium users in Poland

This report offers the reader a comprehensive overview of CDA Premium users in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark CDA Premium users in Poland (''brand users'') against Polish video-on-demand users in general (''category users''), and the overall Polish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on video-on-demand: CDA Premium users in Poland

  • CDA Premium has a high share of users that are Millennials compared to the total online population
  • CDA Premium has more male than female users
  • CDA Premium has a larger share of users with a low income compared to other video-on-demand services
  • CDA Premium users are more likely to live in cities with over 1 million inhabitants than the average consumer
  • Safety and security is less important to CDA Premium users than to other video-on-demand users

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