Video-on-demand: Amazon Prime Video users in India

Consumer Insights report

Video-on-demand: Amazon Prime Video users in India

This report offers the reader a comprehensive overview of Amazon Prime Video users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Prime Video users in India (''brand users'') against Indian video-on-demand users in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on video-on-demand: Amazon Prime Video users in India

  • 48% of Amazon Prime Video users are Millennials
  • Amazon Prime Video has more male than female users
  • Amazon Prime Video has a smaller share of users with a low income compared to other video-on-demand services
  • Amazon Prime Video users are more likely to live in cities and urban areas than video-on-demand users in general
  • Similar aspects of life are important to Amazon Prime Video users and other video-on-demand users

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