Video-on-demand: Amazon Prime Video users in the Netherlands

Consumer Insights report

Video-on-demand: Amazon Prime Video users in the Netherlands

This report offers the reader a comprehensive overview of Amazon Prime Video users in the Netherlands: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Prime Video users in the Netherlands (''brand users'') against Dutch video-on-demand users in general (''category users''), and the overall Dutch consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video-on-demand: Amazon Prime Video users in the Netherlands

  • Amazon Prime Video has a high share of users that are Millennials compared to the total online population
  • 53% of Amazon Prime Video users are male
  • Amazon Prime Video has a larger share of users with a high income than other video-on-demand services
  • 34% of Amazon Prime Video users live in medium-sized towns
  • Being successful is less important to Amazon Prime Video users than to other video-on-demand users

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