Video-on-demand: Amazon Prime Video users in Mexico

Consumer Insights report

Video-on-demand: Amazon Prime Video users in Mexico

This report offers the reader a comprehensive overview of Amazon Prime Video users in Mexico: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Amazon Prime Video users in Mexico (''brand users'') against Mexican video-on-demand users in general (''category users''), and the overall Mexican consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on video-on-demand: Amazon Prime Video users in Mexico

  • The age distribution of Amazon Prime Video users and video-on-demand users overall is fairly similar
  • 53% of Amazon Prime Video users are male
  • Amazon Prime Video has a larger share of users with a high income than other video-on-demand services
  • Amazon Prime Video users are more likely to live in cities and urban areas than the average consumer
  • Similar aspects of life are important to Amazon Prime Video users and other video-on-demand users

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