Digital music: iHeartRadio users in Australia

Consumer Insights report

Digital music: iHeartRadio users in Australia

This report offers the reader a comprehensive overview of iHeartRadio users in Australia: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark iHeartRadio users in Australia (''brand users'') against Australian digital music buyers in general (''category users''), and the overall Australian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on digital music: iHeartRadio users in Australia

  • 42% of iHeartRadio users are Millennials
  • iHeartRadio is more popular among male digital music buyers than female digital music buyers
  • iHeartRadio has a larger share of users with a medium household income than other digital music services
  • iHeartRadio users are more likely to live in large cities than digital music buyers in general
  • A happy relationship is less important to iHeartRadio users than to other digital music buyers

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