Digital music: Gaana users in India

Consumer Insights report

Digital music: Gaana users in India

This report offers the reader a comprehensive overview of Gaana users in India: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Gaana users in India (''brand users'') against Indian digital music buyers in general (''category users''), and the overall Indian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on digital music: Gaana users in India

  • The age distribution of Gaana users and digital music buyers overall is fairly similar
  • Gaana has more male than female users
  • Just like digital music buyers in general, Gaana users are relatively unlikely to have a low income
  • Digital music buyers in general and Gaana users specifically, live in a similar type of communitiy
  • Similar aspects of life are important to Gaana users and other digital music buyers

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