Digital music: YouTube Music users in Poland

Consumer Insights report

Digital music: YouTube Music users in Poland

This report offers the reader a comprehensive overview of YouTube Music users in Poland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark YouTube Music users in Poland (''brand users'') against Polish digital music buyers in general (''category users''), and the overall Polish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on digital music: YouTube Music users in Poland

  • YouTube Music has a high share of users that are Millennials compared to the total online population
  • YouTube Music has more male than female users
  • YouTube Music users have a similar income distribution as digital music buyers in general
  • Digital music buyers in general and YouTube Music users specifically, live in a similar type of communitiy
  • Tradition is more important to YouTube Music users than to other digital music buyers

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