Digital music: Spotify users in Brazil

Consumer Insights report

Digital music: Spotify users in Brazil

This report offers the reader a comprehensive overview of Spotify users in Brazil: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Spotify users in Brazil (''brand users'') against Brazilian digital music buyers in general (''category users''), and the overall Brazilian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on digital music: Spotify users in Brazil

  • The share of digital music buyers using Spotify declined by 3 percentage points since Q1 of 2021
  • Like other digital music services, Spotify has a high share of users that are Millennials
  • 54% of Spotify users are male
  • A relatively high share of Spotify users have a college degree
  • Similar aspects of life are important to Spotify users and other digital music buyers

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