Social media in the Asia-Pacific region

Statistics report about social media in the Asia-Pacific region

Social media in the Asia-Pacific region

This report presents statistics on social media in the Asia-Pacific region. Starting with an overview, the report moves on to chapters examining key platforms in the region as well as their mobile market share. The following chapters highlight key platforms Facebook and Instagram, YouTube, TikTok/Douyin, and the leading social media services exclusive to China. In two concluding chapters, the report examines content creators and consumer behavior on social media in the APAC region.

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Table of contents

Overview

3
  • Premium Statistic Social media: global penetration rate 2024, by region
  • Premium Statistic Social media penetration rate APAC 2024, by country
  • Premium Statistic Number of social media user accounts APAC 2024, by country

Key platforms

5
  • Premium Statistic Social media market share Asia 2024, by platform
  • Premium Statistic Facebook monthly market share Asia 2023-2024
  • Premium Statistic Instagram monthly market share Asia 2023-2024
  • Premium Statistic YouTube's monthly market share Asia 2023-2024
  • Premium Statistic X (Twitter) monthly market share Asia 2023-2024

Mobile market share

5
  • Premium Statistic Mobile social media market share Asia 2024, by platform
  • Premium Statistic Monthly market share of Facebook on mobile devices Asia 2023-2024
  • Premium Statistic Monthly market share of Instagram on mobile devices Asia 2023-2024
  • Premium Statistic Monthly market share of YouTube on mobile devices Asia 2023-2024
  • Premium Statistic Monthly market share of X (Twitter) on mobile devices Asia 2023-2024

Meta

3
  • Basic Statistic Facebook quarterly revenue APAC 2015-2023, by segment
  • Basic Statistic Facebook's monthly active users APAC 2015-2023
  • Basic Statistic Daily active Facebook users APAC Q1 2015-Q4 2023

YouTube

3
  • Basic Statistic Largest YouTube user bases APAC 2023, by country
  • Premium Statistic Distribution of YouTube channels Asia November 2021, by category
  • Premium Statistic Average number of subscribers of YouTube channels Asia November 2021, by category

TikTok/Douyin

5
  • Premium Statistic TikTok/Douyin: brand value 2020-2023
  • Premium Statistic Largest TikTok user bases APAC 2023, by country
  • Premium Statistic Douyin user number in China 2021-2025
  • Premium Statistic TikTok's revenue APAC 2019-2021
  • Premium Statistic TikTok's revenue share APAC 2021, by segment

Chinese platforms

4
  • Basic Statistic Most popular social media in China Q3 2023
  • Premium Statistic Number of active WeChat messenger accounts Q4 2013-Q4 2023
  • Premium Statistic MAUs of QQ messenger Q4 2019-Q4 2023
  • Premium Statistic Weibo's MAUs Q4 2015-Q4 2023

Content creators

4
  • Premium Statistic Commonly used platforms for influencers Asia 2022, by country
  • Basic Statistic Most followed Instagram accounts APAC 2023
  • Premium Statistic Number of YouTube channels Asia November 2021, by subscriber count
  • Basic Statistic Most-subscribed YouTube channels Asia 2023

Consumer behavior

4
  • Premium Statistic Average time spent online by consumers on social media APAC Q3 2019-Q1 2023
  • Premium Statistic Daily time spent spent using social media APAC Q1 2023, by country
  • Premium Statistic Average number of social media platforms used per internet user APAC 2023, by country
  • Premium Statistic Share of internet users using social media for work APAC Q1 2023, by country
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FURTHER REPORTS

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  • Social media usage in Japan
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  • Social media usage in the United Kingdom (UK)
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  • Social media in the Asia-Pacific region

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