Statista trend report on the impact of the coronavirus on global media consumption
Media is everywhere and features daily in the lives of consumers across the globe, but it is easy to underestimate our reliance on certain formats until we need them the most. In early 2020, the world was suddenly met with the reality of living in the midst of a pandemic, which inevitably fueled increased media consumption on a global level. SVoD consumption surged in a matter of weeks, so much so that global subscriber forecasts were altered to accommodate the growth in subscriptions. News outlets saw spikes in their audiences as the public sought the latest coronavirus updates, and internet traffic also grew in tandem with the implementation of lockdowns and sheltering in place rules.
Although media consumption growth was predictable, particularly when it came to in-home usage, the outbreak highlighted some problems faced by consumers when navigating the media landscape. This included the difficulty of accessing accurate news and updates, with certain groups notably more exposed to misinformation than others. Additionally, selected countries saw a major increase in VPN usage whilst others did not, and some consumers prioritized their time differently when accessing the internet in general.
This report explores the impact of the coronavirus on global media consumption, tracking consumption changes in countries around the world prior to and during lockdown and identifying patterns in consumer behavior. The study also explores increased news consumption in global and regional contexts, and exposes pertinent issues highlighted by the pandemic.
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