Desktop PCs: Lenovo owners in Italy

Consumer Insights report

Desktop PCs: Lenovo owners in Italy

This report offers the reader a comprehensive overview of Lenovo owners in Italy: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Lenovo owners in Italy (''brand users'') against Italian desktop PC owners in general (''category users''), and the overall Italian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on desktop PCs: Lenovo owners in Italy

  • The share of desktop PC owners owning Lenovo grew by 2 percentage points since Q1 of 2021
  • Lenovo is more popular among Baby Boomers than other desktop PC brands
  • Lenovo is more popular among female desktop PC owners than male desktop PC owners
  • 41% of Lenovo owners have a college degree
  • Making their own decisions is more important to Lenovo owners than to other desktop PC owners

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