Desktop PCs: Lenovo owners in Austria

Consumer Insights report

Desktop PCs: Lenovo owners in Austria

This report offers the reader a comprehensive overview of Lenovo owners in Austria: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Lenovo owners in Austria (''brand users'') against Austrian desktop PC owners in general (''category users''), and the overall Austrian consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Table of contents

Selected insights on desktop PCs: Lenovo owners in Austria

  • 39% of Lenovo owners are part of Generation X
  • There is a fairly even split of male and female Lenovo owners
  • Lenovo has a larger share of owners with a medium household income than other desktop PC brands
  • Lenovo owners are more likely to live in small towns than desktop PC owners in general
  • A happy relationship is less important to Lenovo owners than to other desktop PC owners

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