Desktop PCs: HP owners in Finland

Consumer Insights report

Desktop PCs: HP owners in Finland

This report offers the reader a comprehensive overview of HP owners in Finland: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark HP owners in Finland (''brand users'') against Finnish desktop PC owners in general (''category users''), and the overall Finnish consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

Table of contents

Selected insights on desktop PCs: HP owners in Finland

  • HP is more popular among Baby Boomers than other desktop PC brands
  • Similar to other desktop PC brands, HP has a high share of male owners
  • HP owners have a similar income distribution as desktop PC owners in general
  • 17% of HP owners live in small towns
  • Tradition is less important to HP owners than to other desktop PC owners

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