Desktop PCs: Dell owners in the United Kingdom

Consumer Insights report

Desktop PCs: Dell owners in the United Kingdom

This report offers the reader a comprehensive overview of Dell owners in the United Kingdom: who they are; what they like; what they think; and how to reach them. It provides insights on their demographics, lifestyle, opinions, and marketing touchpoints. Additionally, the report allows the reader to benchmark Dell owners in the United Kingdom (''brand users'') against UK desktop PC owners in general (''category users''), and the overall UK consumer, labelled as ''all respondents'' in the charts. The report is updated quarterly and is based on data from the Statista Consumer Insights Global survey, an international survey that covers more than 15,000 brands across 56 countries.

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Selected insights on desktop PCs: Dell owners in the United Kingdom

  • The current share of desktop PC owners owning Dell is fairly similar to Q1 of 2021
  • Dell is more popular among Generation X than other desktop PC brands
  • Similar to other desktop PC brands, Dell has a high share of male owners
  • A relatively high share of Dell owners have a college degree
  • Having a good time is less important to Dell owners than to other desktop PC owners

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